? | Ci Ci's third time isn't charmed

Everyone knows by now the Princess of Crunk&B's third album, Fantasy Ride, was released Tuesday to lackluster sales. Not only did it debut 3rd (when both Goodies & The Evolution shot to #1) but it was slain by Hannah Montana and Chrisette Michele. So the question of the day is: what happened. I have three theories below.
Singles and Error - Ciara struggled to hit the door running with something catchy ("Goodies") and artistically different ("Promise"). I personally loved "Go Girl" with T-Pain and was even feeling the various leaks online - "High Price" and "Work." But I'm not the only person the industry has to cater to, and each subsequent attempt failed. She settled for the sluggish "Never Ever" and the heard-it-all-before "Love Sex and Magic." Too Big Too Soon - Fantasy Ride focused to be a 3-disc endeavor, displaying three sides of Ciara: sort of a crazysexycool-type format. Perhaps spread herself too thin too soon. Swagger Jack - I guess Ciara couldn't find the right persona she wanted to embody, so she dipped her pysche in a lil' Sasha Fierce. "Magic's" video receieved major flak for resembling the treatment Bey had planned for "Ego." If we want to get technical though, Ci had the idea of a multi-disc project long before Mrs. Carter, but i digress. So what is next for the once dominant diva of the Dirty South? A 10-city tour with Jay-Z. I'm not a back seat driver, so I'm just going to be silent and enjoy the ride. (pun intended)


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